– Surrey Headshot Photographer-
I’m a Surrey Headshot photographer and also a passionate business owner!
I know that running a business, big or small, isn’t for the faint hearted. You wear so many different hats; sales and marketing, finance, client service, product and service development, to name few. You work VERY hard, but does your headshot work hard for you?
Does it really communicate the professional, committed and driven business person you are?
Here are my 5 reasons you need a professional authentic headshot for your business.
1. It differentiates you from your competitors.
You are the single biggest differentiator from your competitors. No one will create exactly the same products as you or deliver a service like you do. So why wouldn’t you show your clients who you are in the best possible light. Let your potential clients get to know the real you better. People do business with people!
Or perhaps you’re an Ecommerce business and don’t feel that it’s important? I’d argue that it’s as important. Do any of your competitors include their images? No? Well there’s a point of differentiation for you!
2. First impressions really do make a difference.
The online world is incredibly fast paced… you have a matter of minutes to make the right impression. Research says that you only have 1/10 of a second for people to form their opinion of you . Why would you miss an opportunity to make the right first impression with clients or business prospects.
Convinced? Book a “60 minute make over and headshot session”
3. The holiday headshot you love… doesn’t communicate your business values.
I know, you were tanned, relaxed and happy. But you’ve likely had to crop out your significant other and it doesn’t say professional, committed and client focused. Which of the following images says professional, trustworthy, authentic and someone you want to do business with?
Your headshot is a powerful tool that WILL create an impact on your clients or business networks opinions of you. As an example Linkedin profiles with professional headshots receive 21 times more profile views and 9 times more connection requests make a great impression_linkedin stats.
4. You invest time networking but don’t reap the returns because people won’t remember/recognise you online.
Although none of us like to admit it, we do get older and our looks change. Whether you are an active networker or you’re out for a prospect meeting, people will look you up online. If you have a profile image from 5 years ago, they’ll get a surprise when they meet you or be shocked at the mismatch! Neither of these create a great first impression.
5. You and your business deserve it…
You pour your heart and soul into making your business a success! It’s a small investment with big returns. The positive impact it that will have on how you feel about yourself as a business professional and how others perceive you far outweigh the reasons not to do it!